Randi Schlesinger, RS Identity Design’s founder, creative director and CPO (chief problem-solving officer), has been designing branding and collateral for corporate identities, retail packaging and special events for over 25 years. Founded in 1994, RSID continues to establish and maintain brands in the market place for a diverse spectrum of clients ranging from national and international corporations to small businesses and non-profits. We are located about an hour north of Manhattan in New York's beautiful Hudson Valley.
RSID provides peace-of-mind by supporting all our clients' needs from design services to full-scale project management, including printer and vendor coordination and oversight. We have a proven track record of designing and managing large, multi-component projects that are delivered on-time and within budget. Randi’s ability to define a project’s needs and objectives, as well as integrate effective design and marketing strategies, has elicited what she considers a client’s highest praise: “She just gets it.”
Ms. Schlesinger has taught graphic design and typography at the State University of New York at New Paltz. In addition to teaching design principles, conceptual thinking, problem solving and application, she has brought "real life" scenarios into the classroom and received exceptional student evaluations. Randi has a B.F.A. from Pratt Institute, where she graduated with honors.
In Randi's down-time, you can find her listening to live, original singer-songwriter music, dancing, schmoozing (she's happiest when she's working a room), spending time with her horse, kayaking/canoeing, X-country skiing or doing something to help make this world a kinder place for animals, people and the environment.